ALLEN BABY TEST · 18+
TERMS, PRIVACY & RESEARCH NOTICE
1. Allen Baby Community award and optional trial
Eligible adults who complete the questionnaire enter the Allen Baby results review for a possible one-year XS Community award. No purchase is required to take the test and marketing consent is not required. At the end of the test, you may instead choose to begin a separate one-month free XS Community trial. The trial can continue at £49.99 GBP/month only after you explicitly accept the recurring subscription at the secure checkout. If you choose to wait for results, no subscription starts.
2. What we collect
The test focuses on broad age and income bands, city/area, work/study sector, party habits, group sizes, transport preferences, clothing, food, drinks, music, public creators, travel and XS service interests. We intentionally do not ask for exact home addresses, private friends/family names, private employer/student records, sexual behaviour or other unnecessary intimate data.
3. Why we use it
Answers are used for audience research, aggregate segmentation, event and product planning, editorial ideas, website/content recommendations and advertising creative strategy for XS services and participating clients. We do not sell respondents' identities to advertisers.
4. AI processing and access
WordPress administrators do not receive a dashboard for raw respondent answers. In aggregate-only mode, the site stores coded trends only. In AI-sealed mode, raw answers may be encrypted to the configured AI Marketing Engine public key; only infrastructure holding the matching private key can decrypt them. Encryption reduces access risk but does not make encrypted data legally anonymous.
5. Retention
Identifiable or decryptable research data is retained only for the configured, documented period and should then be erased or anonymised. Truly anonymised aggregate statistics may be retained for longer because they no longer identify a person.
6. Your choices
You can withdraw optional marketing consent and object to direct marketing at any time. Where applicable, you can also ask for access, correction or erasure of personal data. Withdrawal does not require deletion of statistics that were already irreversibly anonymised.
7. No secret third-party profiles
Do not enter private names, addresses, phone numbers or personal information about friends, relatives, partners or employers. Public artist, DJ, creator and brand names are allowed as preference answers.
8. Private link
The questionnaire link expires after 45 minutes, is tied to the browser that created it, is marked noindex, and is burned after successful submission. This reduces accidental sharing; it is not a promise that the internet or server itself is technically invisible.
9. Managed test design
The Allen Baby Test is centrally managed. Local WordPress administrators cannot edit its canonical questions. The XS AI Marketing Engine may update a limited managed-question layer through the plugin's signed schema channel when audience culture or research needs change. Updates are validated before use and should remain consistent with this privacy notice.